Brand
Likes
Saving a hotel should feel good. Our like is a heart that turns into the sb symbol for a moment and comes back, and on special dates it dresses up for the occasion.
The SB like
The heart you press on every hotel. When you save it, it bursts, turns into the sb symbol for a moment and comes back as a lime heart: a small celebration that tells you it's yours.
On every hotel and listing you save, all year round.
Seasonal looks
On special dates the like changes its emblem, its particles and its timing. The heart is always the same; only the celebration changes.
In 2026
New Year
December 31, 2026 – January 1, 2027
A golden sparkle and a firework opening in colour.
January sales
January 7 – 31
A red seal with its "%", spinning in sale confetti.
Lunar New Year
February 17
A red lantern swinging, and gold coins flying out.
Valentine's Day
February 10 – 14
A love letter sealed with a heart, and hearts floating up.
Eid al-Fitr
March 20
A golden crescent with its star, and stars rising.
Eid al-Adha
May 27
A brass lantern with a lit window, and sparks of light.
Pride
June 1 – 30
A rainbow on two clouds, and confetti in all its colours.
Summer
June 15 – August 31
The sun at its highest, its rays turning.
Last minute
July 1 – August 31
An hourglass running out: it’s now or never.
Summer sale
July 1 – 31
A strawberry ice lolly with a bite taken out, and splashing drops.
Halloween
October 25 – 31
A carved pumpkin, with bats flapping away.
Diwali
November 8
A diya lamp with its flame lit, and embers rising.
11.11
November 11
A gift to yourself with a gold bow, in confetti and stars.
Black Friday
November 27
A black tag with a gold "%", spinning like a coin.
Black Week
November 21 – 30
A black shopping bag with a lime trim, and falling confetti.
Cyber Monday
November 30
A pointer clicks, and the burst is made of pixels.
Travel Tuesday
December 1
A paper plane taking off, folded by the light.
Christmas
December 1, 2026 – January 6, 2027
The heart turns into a fir tree with its star, and snow falls slowly.