SecondBook

Brand

This is SecondBook

A young, fresh brand for people who travel. Lime green, plain words and small pieces of craft that make a booking feel like the start of a trip.

Why we take care of how we look

A booking you can no longer use is a bit of bad news. We want what comes next to feel light: a lime that smiles, words that sound like a friend and little pieces that make you want to go. Visual content isn't decoration for us; it's how you recognise us, from a heart on a hotel to a postcard of your next destination.

  • Lime green

    Young, fresh and optimistic. Lime is the colour of a second chance, and it's the only colour we use as brand: everything around it stays neutral so it can shine.

  • One typeface

    Geist in three weights, tight on headings and open in text. Clean and contemporary, so the destinations and the prices do the talking.

  • A close voice

    We speak to you as a friend who knows about travel: short sentences, plain words, no fine print. We say "sell your booking", never anything that sounds like touting.

Signature pieces

Small pieces that are ours alone and appear across the product.

  • The SB like

    Press the heart: it becomes the sb symbol for a moment and comes back. It's on every hotel you save.

    Likes

  • Doodles

    Our logo dresses up for the days that matter to travellers.

    Doodles

  • Loading scenes

    A pixel-art couple packs a suitcase while the page loads.

    Loading

Colours

The lime is the brand; the greens support it in prices and deals; the neutrals give it room. Press a value to copy it. These are the tokens of the website itself.

Brand

  • SecondBook lime

    The logo, the like and our accents

    --brand

  • Button lime

    Main buttons, with white text

    --primary

  • Deep lime

    Lime text on light backgrounds

    --brand-strong

Deal greens

  • Green 50

    Soft backgrounds for savings

    --deal-green-50

  • Green 100

    Savings badges

    --deal-green-100

  • Green 300

    Highlights and charts

    --deal-green-300

  • Green 600

    The price box

    --deal-green-600

  • Green 700

    Text on light greens

    --deal-green-700

  • Green 800

    Strong text on greens

    --deal-green-800

Neutrals

  • Ink

    Headings and text

    --foreground

  • Graphite

    Dark surfaces and buttons

    --secondary

  • Stone

    Secondary text

    --muted-foreground

  • Mist

    Borders and dividers

    --border

  • Cloud

    Quiet surfaces

    --muted

  • White

    Backgrounds

    --background

Signals

  • Amber

    Highlight badges

    --info-badge

  • Red

    Discounts and alerts

    --discount

  • Blue

    Links

    --link

Typography

Geist, an open-source typeface, in regular, medium and semibold. Headings tight and balanced; text at a comfortable measure.

Regular 400Medium 500Semibold 600

Display · semibold
Your next trip starts here
Heading · semibold
Hotel bookings with a second chance
Text · regular
Someone who can no longer travel sells their booking, and you enjoy the same stay for less. We check every booking, hold the payment until after the stay and change the name with the hotel.
Detail · medium
Free cancellation · Breakfast included
Geist on Google Fonts

Voice

How we write, in every language: as a friend, never as a form.

  • Close

    We talk to you informally, in every language, and we sound like a person.

  • Clear

    One idea per sentence. The price and the date first, the details after.

  • Honest

    We say what happens and when, including what can go wrong.

  • We say: Sell your booking

    We avoid: Flip your booking for a profit

  • We say: You pay €120 less than at the hotel

    We avoid: Unbeatable prices!!!

  • We say: Something wrong? Write to us and we'll sort it out

    We avoid: Please submit a ticket to customer service

Dos and don'ts

A few rules that keep the brand recognisable wherever it appears.

Do

  • Use lime as the only brand colour, on white or with white on top.
  • Leave the logo room to breathe.
  • Keep everything around it neutral: white, greys and ink.
  • Let pieces move briefly and with purpose, and keep them still if the device asks for less motion.

Don't

  • Recolour the logo, add gradients, shadows or outlines.
  • Put the lime logo on a dark or busy background: there it goes white.
  • Stretch, rotate or crop the logo.
  • Talk about "touting" or "flipping": we sell bookings, nothing more.

Everything in the brand

Each section has its pieces, what they mean and when we use them.